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Kristina Tool | Founder

What she does: Kristina is a design strategist and service designer; with a focus on helping clients understand and implement human-centered AI and digital solutions. She helps organizations to innovate and communicate their customer and employee experiences. Applying user-centric Design Thinking principles, she works with clients to identify and validate their root challenges and then co-create solutions to meet their challenges.

What she likes about her work: She likes working with teams, helping them understand and then combining team members' diverse perspectives, to correctly identify the real challenge and then develop succesful solutions. Getting out from behind the desk, she guides teams on how to best validate and test their ideas with hands-on activities like mapping and rapid prototyping. In addition,  she works to link projects and team member roles to bigger picture goals, helping them to measure and align their work with company values and strategic areas such as customer centricity, employee experience and sustainability.

Clients and Education: Kristina has worked with clients in Europe, Asia, the Middle East, and the USA, including Becton Dickinson, the Dubai Airport Freezone, Generali and Philip Morris International.  She earned a Bachelor of Arts in Art and Psychology, from Middlebury College, Middlebury Vermont, USA, and a Masters in Design, Domus Academy Milan, Italy.

When not with clients: Kristina spends as much time as she can in the mountains, if they are covered in (deep, powdery) snow, that's even better.



Paola De Vecchi Galbiati | Collaborator

What she does: Paola has served as  Chief Information Officer, Chief Operating Officer, Chief Innovation Officer and Board Member of major apparel, manufacturing and ICT organizations. Her experience in change management, innovation, organization design, and strategic planning allows her to help clients generate growth and make successful turn-arounds in challenging periods.

She is a certified facilitator of Lego Serious Play® methods and materials  and certified as an ISO 56002  Innovation Management System Architect.

What she likes about her work: She is deeply committed to changing how we think about companies and their strategic needs and how to think and create emerging opportunities.

Clients and Education: Paola has worked with small, medium and large firms in Europe, Asia and USA, including Carrier, Fila Sport, Connexia and Engine 90. She earned her degree in Computer Science from Università degli Studi di Milano.

When not with clients:  Paola loves playing with her nieces and nephews, taking long walks, and photographing nature and architecture. She's also passionate about memetics and classical music.


David Wayne Callahan bio photo

David Wayne Callahan | Collaborator

What he does: With over 25 years of experience as a professional actor/voice artist and journalist, David has worked with communication and language from all sides.  He has appeared in television and film internationally and has “given voice” to countless brands and companies.  Behind the scenes, he is a copywriter and coach.

What David likes about his work:  The energy created and new information to be discovered through interacting with others.  The never-ending exploration of written, verbal and physical communication.

Clients and Education: David has coached professionals from finance to politics to medicine as well as students and professors from Bocconi University.  As a voice artist and copywriter he has hosted the Bocconi podcast and collaborated within a vast array of industries including technology, medical automotive, advertising, and cosmetics.  

He earned a Bachelor of Arts in Communications at Fordham University, New York City, USA, and a Masters of Fine Arts in Acting at Carnegie Mellon University (Philadelphia, Pennsylvania) and the Moscow Art Theater in Moscow, Russia.

When not with clients:  David enjoys traveling and painting.  His perfect off-time includes relaxing, cooking, reading and painting at his country retreat in the rolling hills of Piemonte.